HARIBO, the UK’s leading gums and jellies brand, is very pleased to show its support for the Yorkshire Life Food and Drink Awards.
With two sites in Pontefract and Castleford, the brand has a wide selection of treats available within its range including top-selling Starmix, Tangfastics and Supermix, as well as its world-famous Pontefract Cakes, which have been produced for more than 250 years.
Appealing to the inner child in all of us, HARIBO offers a variety of products in a range of textures, flavours and pack sizes, including sharing bags, mini bags and portion-controlled packs to give a treat for all occasions.
Latest additions to the HARIBO range include Fruitilicious; bursting with fruit flavour this new treat is made with 30% less sugar! With the same great taste expected from the brand, Fruitilicious features fruit shaped, smiley faced pieces.
Supporting its core range, HARIBO Supermix is back on TV, showcasing its new soft, vibrant and creamier mix as part of the brand’s popular, award winning ‘Kids’ Voices’ creative.
The new advert features a powerful juxtaposition between a hard, cool rock band who, upon opening a pack of Supermix, reveal their softer, more childlike side. The famous HARIBO jingle also features – but in a rock version, for the first time.
In the run up to Halloween and with Christmas just around the corner, the brand will also launch its seasonal ranges providing an alternative to chocolate. For further details about HARIBO please visit www.haribo.co.uk.